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Pitti Uomo 95

Pitti Uomo 95

“What is Pitti Uomo, if not a great and wonderful surprise box? For this 95th edition, we want to bet on the element of surprise. In fact, the event has become a changing receptacle for evolving content “, sums up Agostino Poletto. The CEO of Pitti Immagine refers to the theme of this season, “The Pitti Box”, imagined by the prolific and talented Sergio Colantuono for the session dedicated to the collections for autumn-winter 2019/20, which from 8 to 11 January 2019 will bring together in Florence 1,230 brands, 542 of which from abroad.

The new presentation format of the Florentine show, which opens the season of men’s fashion on Tuesday, is characterized by several boxes scattered here and there, each designed to accompany the visitor at different times of his stay at the Fortezza da Basso, the ancient fortress that welcomes the event on almost 60,000 square meters of extension. On the menu, among many other things, they appear: the “Infinity Box”, a 40 meter long gallery that offers “a visual, energetic, emotional experience” through videos of 12 international artists; the “Silence Box”, where you can relax in absolute silence for five minutes; and again the recreational space of the “Park Box” or the recreational space of the “Show Box”, the selfie box also dedicated to mini-conferences.

Federico Beghi

 

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