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Pitti Uomo 96

Pitti Uomo 96

New and old brands that make their debut at the most important men’s fashion fair, some long-awaited returns, important anniversaries and special shows, as well as a broader sense of the world: here is a summary of the Pitti Uomo advances, edition 96, dedicated to the trends of spring summer 2020. The calendar, from 11 to 14 June, is as dense as ever and a reasoned agenda is practically an obligation. Let’s look at it in detail.

The host country is China
If indeed the present and the future of global culture is China, it is time to take it into consideration also with regards to fashion. Guest nation of the June 2019 edition, will be present with 10 designers selected in collaboration with Shanghai Fashion Week, which could soon end up in the agendas of essential events such as the fashion shows in Milan and Paris. The presence at the fair of new realities like 8ON8, Danshan, Ffixxed Studios will culminate in the Come show, a brand formed by the creative duo Yushan Li and Jun Zhou, who will also present a deconstructed version of the Converse Jack Purcell. The presence of China is an excellent opportunity to investigate how the West and the East influence each other when it comes to creativity and the global market.

Events not to be missed
The Special Guest Designer of Pitti Uomo will not be exactly a stylist, but an artist. Sterling Ruby has created its own brand S.R. STUDY. THERE. CA. to extend his creative practice also to fashion. In the past he has collaborated with Calvin Klein and Raf Simons, now he sets out on his own to demonstrate to everyone how certain boundaries do not exist in fashion and art. We bet on a collection with a deep street culture, a little Californian skater, but it’s all to see.

Edoardo Rainetti